Playson Reveals Content Partnership with EGT Digital
Leading iGaming brand Playson has formed a content partnership with EGT Digital, aiming to expand their presence in both established and emerging markets. By teaming up, Playson hopes to bring more of their popular games, such as Solar Temple and Viking Fortune: Hold and Win, to EGT Digital’s platform, reaching a wider audience.
Additionally, EGT Digital’s powerful engagement tools will help showcase Playson’s games and enhance player experience. The partnership also benefits from EGT’s impressive portfolio of titles, including Timeless Fruit and Sevens & Fruits: 6 Reels.
EGT is renowned for their expertise in boosting player engagement through innovative features like jackpots and bonus spins, as well as a robust tournament platform. This makes them an ideal partner for Playson to expand their reach in key European markets like Romania, Serbia, Germany, Italy, and most recently Latin America.
Expanding into Latin America
With the potential for significant growth in the region still untapped, early entrants like Playson have much to gain from partnerships with established companies like EGT. Thanks to EGT’s strong presence in these markets, Playson can easily enter new territories and reach even more players.
Aggregators play a crucial role in promoting game studios like Playson. According to Blanka Homor, Playson’s Sales Director, the company is excited to collaborate with EGT on their new platform, which presents promising commercial opportunities for both parties.
For Playson, expanding into new markets and increasing their reach is a top priority. Meanwhile, EGT Digital CEO Alexander Botov highlights the company’s success in securing partnerships with leading players in the iGaming industry.
Delivering Value for Businesses and Players
EGT has proven its ability to cater to both B2B and B2C markets by offering a wide range of engaging products. With one of the largest portfolios of games available through their aggregator, EGT provides an attractive offering for players. And for businesses looking to boost player engagement, EGT offers tailored tools that are proven to drive results.
In a highly competitive market with thousands of casino games available, standing out can be challenging. That’s why even established brands like Playson seek out partnerships with aggregators and engagement experts like EGT.
Botov praises Playson’s impressive range of products and is confident that adding their titles to the aggregator will make EGT an even more attractive partner for future collaborations. This partnership is just one example of many successful deals secured by EGT.